Catalogue Design

The application of catalogues has been progressing and the designs being used to shape them are simply shocking. Any good catalogue must catch the eye and look pleasing to ensure sell out. People should be enticed to buy the product on looking at the catalogue such should be the design. The art of creating online catalog designs is definitely tricky and to structure it as per the target audience is ever more difficult. At Ideaz Lab, a New Delhi based offshore outsourcing company, designs are exclusively made keeping the customer in mind. The kind of lifestyle the customer lives and the mannerism he follows, the corporate catalog design much correspond to that in order to attract his interest and we tailor the designs in exactly the same way.

Designs for Catalogue at Ideaz Lab

• Attract Customer Attention

  Products sell only when they look good and appealing. A customer would only be drawn towards buying a particular product or service only when the presentation appeals to him. Only when he is completely satisfied and his interest in the product is genuine that he will proceed on to buy it. Hence, through effective designs for catalogues, we endeavor to build the customer’s desire for the product, and thus generate sales.

• Design to Suit the Audience

  Any catalogue that is meant for a set of audience must appeal to the specific group. When there is a need to create catalogues for business-to-business (B2B) and business-to-customer (B2C) clients, both designs should be contrasting and should match their respective recipients. For example, product catalog design for young people will differ from product catalogues for older people. Panthera Developers are dedicated towards creating quarters in Gujarat known as Garden Residency with the sole motto of promoting greenery, thus Ideaz Lab has focused on the USP.

• Highlight the Product

  One thumb rule in designing catalogues is that larger the image of the product or service, bigger should be the number of sales. This synchronization should match as higher the profit value of the product, the image size gets bigger on the catalogue. The image should be supported by a copy that would elaborate more on the product.
  
  Ideaz Lab believes in keeping it simple and straight. Catalogues are informative booklets that along with creative graphics give out necessary information. Therefore, we don’t believe in adorning the pages unnecessarily. Using the right color scheme, font size, font type and many more things are considered before finalizing the catalogue for any client. An attractive catalogue design for us means a booklet that is informative, looks appealing and consequentially fetches good returns in terms of sales.